Top 8 Free Heatmap Tools to Boost Your CRO (No Paid Tools Needed)

Looking to improve your website’s conversion rate but don’t want to blow your budget? Heatmap tools are one of the smartest (and most underrated) ways to boost CRO without guesswork. The best part? You don’t have to pay a cent to get started.

Whether you’re a marketer optimizing landing pages, a UX designer analyzing scroll depth, or a founder running A/B tests, this guide to the best free heatmap tools for conversion rate optimization will help you pick the right one for your website.

Let’s dive into the top-rated options you can use right now—free of charge.

1. Microsoft Clarity – Best Free Heatmap Tool with Unlimited Sessions

Why It Stands Out: Microsoft Clarity is completely free and offers unlimited session recordings, making it the perfect tool for beginners or anyone operating on a tight budget.

Free Plan Includes:

• Unlimited session recordings

• Click, scroll, and rage click heatmaps

• Google Analytics integration

  
  

Best For: Beginners, small teams, agencies looking for a cost-effective way to track user behavior.

2. Hotjar – Free Heatmap and Feedback Tool Combo

Why It Stands Out: Hotjar is the go-to tool for marketers who want to combine user behavior insights with real-time feedback. Its free plan includes basic heatmaps and session recordings.

Free Plan Includes:

• 35 daily session recordings

• Unlimited heatmaps

• Surveys and feedback widgets

  
  

Best For: Marketers and UX teams who want visual feedback from real users.

3. Smartlook – Best Free CRO Tool for Web and Mobile Apps

Why It Stands Out: Smartlook supports both websites and mobile apps, making it ideal for SaaS platforms or businesses needing cross-platform insights.

Free Plan Includes:

• 3,000 sessions/month

• Session replays

• Heatmaps and funnel tracking

  
  

Best For: Product teams and SaaS companies analyzing user flow.

4. Crazy Egg – Best Heatmap Tool for Click Tracking Visualization

Why It Stands Out: Crazy Egg's signature "confetti" map shows you exactly where users are clicking and where they come from. It’s visual, intuitive, and perfect for conversion-focused design decisions.

Free Access:

• 30-day full feature trial (no long-term free plan)

  
  

Best For: Designers and CRO specialists testing page elements.

5. Lucky Orange – Best Free Tool for Real-Time Heatmaps and Chat

Why It Stands Out: Lucky Orange gives you heatmaps, live chat, and real-time visitor recordings all from one dashboard.

Free Plan Includes:

• 100 sessions/month

• Heatmaps, session replays, and funnels

• Live visitor chat + feedback forms

  
  

Best For: Businesses that want to engage visitors live while analyzing user behavior.

6. FullStory – AI-Powered Heatmaps with a Generous Free Tier

Why It Stands Out: FullStory is an enterprise-grade analytics tool with a surprisingly generous free plan. It’s packed with features like AI-driven insights and advanced funnel tracking.

Free Plan Includes:

• 10,000 sessions/month

• Heatmaps, segments, and funnels

• AI insights and user journeys

  
  

Best For: Growing teams needing serious insights without immediate costs.

7. Inspectlet – Free Heatmap and Form Analytics Tool

Why It Stands Out: Inspectlet is especially good at tracking form performance, showing exactly where users drop off or abandon forms.

Free Plan Includes:

• 2,500 sessions/month

• Heatmaps, session recordings

• Form analytics for drop-off points

  
  

Best For: Teams optimizing lead gen or checkout forms.

8. Plerdy – Best Budget-Friendly All-in-One CRO Tool

Why It Stands Out: Plerdy includes SEO checks, pop-up forms, and behavioral heatmaps in one free toolkit. Great for small businesses and agencies.

Free Plan Includes:

• 3,000 pageviews/month

• 10 heatmaps

• SEO audit and 2 conversion funnels

  
  

Best For: Freelancers, marketers, and agencies looking for CRO + SEO insights.

Comparison Table – Top Free Heatmap Tools

Tool	Best For	Free Plan Details	Standout Feature
Clarity	Beginners	Unlimited sessions	Rage click tracking
Hotjar	UX feedback	35 sessions/day	Feedback polls
Smartlook	Web + app insights	3,000 sessions/month	Mobile heatmaps
Crazy Egg	A/B testing	30-day full trial	Confetti click maps
Lucky Orange	Real-time visitor insights	100 sessions/month	Live chat + analytics
FullStory	Enterprise analytics	10,000 sessions/month	AI-driven UX optimization
Inspectlet	Form performance	2,500 sessions/month	Form abandonment insights
Plerdy	Budget CRO + SEO	3,000 pageviews/month	Built-in SEO audit

Final Thoughts: Choosing the Best Free Heatmap Tool for CRO

If you’re just starting out, Microsoft Clarity offers the most generous free plan. Want real user feedback? Go with Hotjar. Need deeper insights and funnels? FullStory or Smartlook are worth exploring.

No matter where you are in your CRO journey, these heatmap tools can unlock powerful insights without adding to your ad spend.

Need help picking the right CRO tools for your business? [Request a free audit →]